Wednesday 29 January 2020

Understanding the Benefits of Digital Print Options

Running a small business can be overwhelming, especially when you have to communicate your capabilities to the masses, while keeping up with sales promotions, events and time sensitive materials. When marketing materials start to get your down, consider your digital print options that will allow you to create short runs of promotional materials with very little necessity for time.

Simply create your materials digitally, and drop them off on a disc or data drive to the printer to enjoy easy access to digital print opportunities. If you are too busy to leave your office, you can email or upload the files directly to the printer, and receive a digital proof in return for approval prior to printing. With so many easy to use options you can create business cards for contract employees quickly and effortlessly, or change your marketing materials monthly to include promotional pricing or sales opportunities.

Digital print allows everyone with high quality printing needs to understand that is was beneficial to try the service for everything from letterhead to booklets and point of sale materials to invitations. No matter what your printing needs may be, turn it into a digital print effort to save time, money and waste. It is no longer necessary to maintain an exorbitant inventory in your office or warehouse, which can cause damage or loss, equaling a waste of money. Simply print what you need, when you need it, and change the design for the next run if you please! It is that easy.


Digital print does not require film or plates, so the cost is relegated to the actual printing practice, instead of the prep work that usually goes along with standard printing practices. This means you can get exactly what you need, when you need it, so you will no longer be empty handed for a last minute sales meeting, or a perfect trade show opportunity.

The sooner you acquaint yourself with the process, the sooner you will be saying it was beneficial in every aspect of your marketing materials creation and distribution. The best part is the printer knows exactly what they are doing, so if your file is off a bit on one side, they will fix it before sending you a proof. Their job is to get it right the first time around, and make you look like a rock star as a result. Digital print is the wave of the printing future, and it could not be easier to take advantage of.

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